Pure Flix AD CAMPAIGN
Key Art | Print + Digital Campaign + Copyrighting
Pure genius.
Pure Flix, according to their site, "strives to be the most trusted family-friendly video-streaming source on the web". Their mix of family-friendly & wholesome entertainment includes spans from movies for all ages, kids' shows, to documentaries, how-to’s, sports titles, and more. With the company marketed to be "wholesome" and clean in its content, crafting ads for Pure Flix was like a playground, and it gave us the real estate to be pure genius.
Binges & beaches.
Pure Flix, just like Netflix, is a place to go to not only watch movies, but to binge-watch movies. Moreover, the goal was to make Pure Flix as vital in the summer as a pair of sunglasses, or beach items, or a nice cold drink. That goal was attained by putting Pure Flix literally among those said objects in a very bright, funky and 'summery' visual.
Team: Kevin Panlilio, Sammy Kyereme, Lena Pascua, James Nuttall
Art Direction + execution: Kevin Panlilio
