BAROQUE PHILHARMONIC ORCHESTRA Brand Identity

The brand identity for the fictional Baroque Philharmonic Orchestra needed a good combination of maturity, drama and energy. Using the treble clef's form as the basis of the symbol, the brand also elevates its loyalty to the Baroque period by using ornate forms, golden colours and dramatic composition -- at the same time bringing it to the twentieth century with its use of clean and technical German type and experimental photographic collage.